AdSense for search results on your site
Publishers using 
AdSense for search now have the option to open search results within their own websites. By adding an additional set of search results code to your page, you can display Google search results framed within your own site. This new option will help you blend AdSense for search into your site even further. You’ll also have the added advantage of keeping users on your site while still offering them the useful information available through Google search.
The new search results option is available during the AdSense Setup. Once you’ve chosen AdSense for search as your product and are customizing your search box and results, just choose the box marked Open results within my own site.
September 22nd | Google, Revenue | Comments (1) |
Gbuy : Google to launch payment system like Paypal
Google’s online payment system, Gbuy, is expected to launch June 28, further pitting the Internet giant against industry titan and rival eBay, according to a research note released Friday by a Wall Street analyst.
Gbuy is expected to be free during the initial phase, but merchants may eventually be charged a 1.5 percent to 2 percent per-transaction fee, Jordan Rohan, an RBC Capital Markets analyst, said in his research note. A fee of that size would be slightly less than that charged by eBay’s online payment system, PayPal.
June 18th | Google, Revenue | Comments (2) |
eBay to launch advertising like adsense
eBay are going to launch a new advertising service to compete with the likes of Yahoo and Google.
It’ll be interesting to see how their CPC & CPM matches up. Probably the most important issue will be CTR as they cant always be relevant.
Online marketplace eBay Inc. is set to unveil a keyword advertising system for eBay sellers to promote auctions on other Web sites, borrowing from the strategies of Google and Yahoo.
Michael van Swaaij, eBay’s chief strategy officer, told a conference of software developers here on Saturday of plans to allow eBay’s army of auctioneers to run contextual ads on other Web sites in exchange for a cut of the resulting eBay sales.
EBay’s system differs from existing pay-per-click advertising systems offered by Google and rivals Yahoo Inc. and Microsoft Corp. by linking only to eBay auctions rather than serving as a generic advertising network.
The world’s largest e-commerce site said it plans to provide hundreds of thousands of eBay auctioneers with simple snippets of code they can embed on other Web sites that showcase items that are for sale on eBay’s site.
A test of the program, dubbed eBay AdContext, is set to be introduced early next week, Swaaij said. What goods appear in any particular advertisement will be determined by the keywords on that Web page, a technique known as contextual advertising.
EBay’s system scans the text of a Web site for keywords and returns links to relevant eBay sales listings to the Web page. A Web site about sports could automatically feature links to sporting gear or memorabilia available on eBay, for example.
As listings change on eBay, advertising automatically changes on affiliated Web sites to reflect the new products or services for sale on eBay. Web site affiliates receive a cut of 35 percent to 60 percent of sales, depending on volumes.
“It is a way for Web sites to get an additional monetization stream,” Swaaij said. Monetization is Internet industry jargon that refers to the potential for making more money by driving potential buyers to a Web site.
via Reuters
June 18th | Google, Revenue, eBay | Comments (2) |
Google Adsense officially starts Video Ads
There was a rumour that google is testing Video ads, and was seen on few popular websites. Well Google has officially launched the service from this month. Adsense launched click-to-play video ads, a new ad format for sites in the AdSense network. Video ads may appear on your site if you’re opted into image ads for one of the three ad formats that support video ads: the Medium Rectangle (300 X 250), Large Rectangle (336 X 280), and Square (250 X 250).
June 10th | Google, Revenue | Comments (0) |