eBay to launch advertising like adsense
eBay are going to launch a new advertising service to compete with the likes of Yahoo and Google.
It’ll be interesting to see how their CPC & CPM matches up. Probably the most important issue will be CTR as they cant always be relevant.
Online marketplace eBay Inc. is set to unveil a keyword advertising system for eBay sellers to promote auctions on other Web sites, borrowing from the strategies of Google and Yahoo.
Michael van Swaaij, eBay’s chief strategy officer, told a conference of software developers here on Saturday of plans to allow eBay’s army of auctioneers to run contextual ads on other Web sites in exchange for a cut of the resulting eBay sales.
EBay’s system differs from existing pay-per-click advertising systems offered by Google and rivals Yahoo Inc. and Microsoft Corp. by linking only to eBay auctions rather than serving as a generic advertising network.
The world’s largest e-commerce site said it plans to provide hundreds of thousands of eBay auctioneers with simple snippets of code they can embed on other Web sites that showcase items that are for sale on eBay’s site.
A test of the program, dubbed eBay AdContext, is set to be introduced early next week, Swaaij said. What goods appear in any particular advertisement will be determined by the keywords on that Web page, a technique known as contextual advertising.
EBay’s system scans the text of a Web site for keywords and returns links to relevant eBay sales listings to the Web page. A Web site about sports could automatically feature links to sporting gear or memorabilia available on eBay, for example.
As listings change on eBay, advertising automatically changes on affiliated Web sites to reflect the new products or services for sale on eBay. Web site affiliates receive a cut of 35 percent to 60 percent of sales, depending on volumes.
“It is a way for Web sites to get an additional monetization stream,” Swaaij said. Monetization is Internet industry jargon that refers to the potential for making more money by driving potential buyers to a Web site.
via Reuters
June 18th | Google, Revenue, eBay | |
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[...] // Seems like eBay is trying to get into the Google competetor list, ebay probably will launch advertising like adsense. You can bookmark this on del.icio.us, Digg, Y! MyWeb 2.0, Netvouz, Furl, Simpy or Spurl. [...]
Pingback by Sr-ultimate.com | Web 2.0 & Me » Gbuy : Google to launch payment system like Paypal — June 19, 2006 @ 6:41 pm
I guess ebay products will be more based on CPA rather than CPC.
BTW google is also planning to launch CPA campain to compete with leaders like cj.com etc.
for those who came late :
Cost Per Auction = CPA
Cost per Click = CPC
..:: peace ::..
Jeba
Comment by Jeba — June 29, 2006 @ 3:13 pm